As we draw close to New Year’s Eve AT&T has come out with it’s “It Can Wait” campaign warning of the dangers of texting while driving. This is a dangerous practice that all mobile phone users can easily fall into doing. In a always connected society it can be difficult to put the phone down.
“Distracted driving is an epidemic, particularly among teens who are confident in their ability to text or talk while driving,” said U.S. Transportation Secretary Ray LaHood. “Of the 5,500 people killed last year due to distracted driving, the largest proportion of fatalities occurred among young people under the age of 20. I hope teens will take this powerful video to heart and realize that when you’re behind the wheel, no text message or phone call is worth the risk.”
“This documentary is a raw look at the reality and hazards of texting while driving, and we hope it will make wireless customers think twice before pulling out their cell phones in the driver’s seat,” said Cathy Coughlin, senior executive vice president and global marketing officer for AT&T. “As a global telecommunications company, it is our responsibility to bring these risks to light, especially now during the holiday season and as we approach New Year’s Eve.”
You can read the entire AT&T Press Release here. For more info on the It Can Wait campaign check AT&T’s site here. Below is the 10-minute documentary. Warning the video does get graphic.
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